【英語閱讀】電商巨頭亞馬遜計劃退出中國市場

【英語閱讀】電商巨頭亞馬遜計劃退出中國市場。亞馬遜中國周四計劃關停對中國的在線零售業務。（關注本網站，每天更新實時英語新聞，保持對世界的接軌！）

Amazon is planning to close down online retail operations catering to consumers in China, a report said on Thursday.

亞馬遜周四計劃關閉針對中國消費者的在線零售業務。

The US e-commerce pioneer will maintain other operations in China such as Amazon Web Services (AWS), Kindle e-books and cross-border teams that help ship goods from Chinese merchants to customers abroad, Bloomberg News said, citing unidentified people familiar with the plans.

彭博新聞稱，美國電子商務先驅將維持在中國的其他業務，如亞馬遜網絡服務（AWS），Kindle電子書和跨境團隊，幫助中國商人向國外客戶運送貨物

Although dominant in the United States and some other markets, Amazon has struggled to compete in China with the likes of Alibaba and JD.com, who are hugely popular in the country.

雖然亞馬遜在美國和其他一些市場占據主導地位，但卻在中國與阿里巴巴和京東等公司競爭，后者在該國非常受歡迎。

This comes despite Amazon's investment in logistics in China and its acquisition in 2004 of Chinese online book seller Joyo.

盡管亞馬遜在中國投資物流并于2004年收購了中國在線圖書銷售商卓越網，但這仍然存在。

An Amazon spokesperson did not explicitly confirm the pull-out plans, but said the company was looking to focus more on cross-border sales.

亞馬遜發言人沒有明確確認撤出計劃，但表示該公司希望更多地關注跨境銷售。

"Over the past few years, we have been evolving our China online retail business to increasingly emphasise cross-border sales, and in return we’ve seen very strong response from Chinese customers," the spokesperson said in a statement emailed to AFP.

“在過去的幾年里，我們一直在不斷發展我們的中國在線零售業務，以越來越多地強調跨境銷售，作為回報，我們看到中國客戶的回應非常強烈，”該發言人在給法新社的電子郵件中說。 

The company was making "operational adjustments to focus our efforts on cross-border sales in China", the statement said.

聲明說，該公司正在進行“運營調整，以集中精力在中國進行跨境銷售”。

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